Corporate Training Videos: From Bland to Brilliant in 9 Steps

Why Video? The Undeniable Power of Visual Learning

• Before we get into the "how," let's quickly recap the "why." Video content is projected to account for 82% of all online traffic in 20252

• That's because videos evoke emotion, making brands relatable and trustworthy

• Plus, viewers retain 90% of a message when consumed via video, compared to just 10% from text.

Step 1: Start with a Solid Strategy

Before you even think about cameras or scripts, define your goals. What specific skills do you want your employees to gain? What behaviors do you want to change? A clear objective ensures your video stays focused and delivers maximum impact

• Example: Instead of a vague goal like "improve customer service," aim to "train employees to handle customer complaints effectively using active listening techniques "

Step 2: Craft a Relatable Narrative

Ditch the corporate jargon and focus on storytelling that resonates emotionally with your audience. Make it raw, relatable, and inspiring. Humanize your brand by introducing the people behind the scenes. Employee interviews or "a day in the life" videos foster authenticity

• Example: Instead of just listing product features, create a story around how your product improves lives or solves problems. Think beyond the "what" and emphasize the "why"

Step 3: Keep it visually Stunning

2025 audiences expect high-quality visuals. Invest in drones, 4K cameras, and professional editing software to stay competitive.

• Video Editing Software's: Canva has emerged as a popular choice for video editing, particularly among those who appreciate its user-friendly interface and robust design capabilities. With over 20,000 YouTube video templates and a wide selection of royalty-free video clips (nearly 10 million), Canva excels in providing diverse options for video creator.

Step 4: Incorporate Interactive Elements

Why make videos that people only watch when they can engage too? Interactive elements like clickable links, polls, or "choose your path" storylines will dominate corporate content, keeping viewers hooked

• Example: Embed questions directly into your videos, promoting active engagement during training sessions. This interactivity not only keeps employees focused but also encourages them to apply what they've learned in real-time scenarios

Step 5: Embrace Immersive Experiences

Virtual reality is no longer just for gamers. Businesses will use VR for virtual tours, product demos, and immersive brand experiences that allow customers to "step into" your world

• Example: Industries like real estate, retail, and tourism are already using these technologies to enhance their brand experiences

Step 6: Optimize for Mobile & Microlearning

Short-form videos for platforms like Instagram Reels, YouTube Shorts, and TikTok will remain essential for capturing attention quickly. In today's mobile-first world, ensure your videos are optimized for viewing on smartphones and tablets.

• Example: Create short, focused video snippets that employees can access on-demand. This approach not only enhances knowledge retention but also allows employees to learn at their own pace

Step 7: Add a Human Touch

Humanize your brand by introducing the people ****behind the scenes ( BTS), Employee interviews or “a day in the life” videos foster authenticity

• Example: Use employee spotlights to show the people behind the scenes. Employee interviews or “a day in the life” videos foster authenticity

Step 8: Don’t Forget the CTA (Call To Action)

One of the most crucial elements is the call to action (CTA). A well-crafted CTA not only guides your audience on what to do next but also reinforces the video's purpose.

• University of Phoenix: Their landing pages often feature CTAs like “Apply Now,” which not only prompts immediate action but also creates a sense of urgency for prospective students

• Hello Fresh: They utilize countdown timers with CTAs such as “Claim Offer,” effectively driving urgency and encouraging users to take immediate action

• Southwest Airlines: The simple yet effective “Book Now” CTA directs users toward booking flights seamlessly, demonstrating how straightforward language can lead to conversions.

Step 9: Measure, analyze & Iterate

Use video for upskilling employees or onboarding new hires. Gamify the experience for higher engagement

• Example: Poor internet connectivity or outdated devices can hinder access to training videos. Employees working remotely from an area with limited internet access might need help to stream high-quality videos, affecting their learning experience.