Explainer Videos
DesignCube Inc.
2 weeks
Let’s face it..
Getting people’s attention is harder than ever. With shrinking attention spans and endless options, businesses need something fresh, engaging, and straight to the point. That’s where explainer videos for business come in!
These short, snappy videos make it super easy to explain what your business does, how it solves problems, and why your audience needs to care—all in under two minutes. Whether you’re a startup or an established company, explainer video production is a proven way to boost engagement, conversions, and brand awareness.
Let’s break down why animated videos for business are no longer just an option—they’re essential.
In this blog, we’ll dive into how explainer videos can:
Boost conversions
Clarify your message
Build brand trust
Help you rank higher on search engines
What Is an Explainer Video?
Think of an explainer video as your best elevator pitch in video form. Usually 60–90 seconds long, it combines visuals, animation, and storytelling to simplify your message and make it memorable.
Here’s a quick guide to the different types of explainer videos:
Animated Videos for Business: Perfect for breaking down technical concepts or highlighting a product’s features
Live-Action Explainer Videos: Great for showing real-world scenarios, such as how your service works or introducing your team
Whiteboard Explainer Videos: Ideal for step-by-step processes, educational content, or explaining complex ideas in a simple, visual way
Why Explainer Videos Matter?
Boost Conversions and Sales
Want to convert visitors into customers? Explainer videos are proven to increase conversions by up to 80% when placed on landing pages
Explainer videos can boost landing page conversions by up to 80%, turning visitors into customers
Why? Because they deliver information fast and in an engaging format that keeps viewers hooked. Some studies even suggest an increase of up to 85% in the likelihood of someone purchasing a product after watching an explainer video
Example: Dropbox’s animated explainer video helped them grow from zero to 100 million users in just a few years (https://youtu.be/Fr8tHZr6XyY)
Simplify Complex Ideas
Some products or services can be tricky to explain in just a paragraph
Explainer videos break down even the most complex concepts into easy-to-digest visuals and stories. This clarity not only improves understanding but also builds trust with your audience
Example: A SaaS company can use animation to illustrate how its platform solves a problem in just 60 seconds—something that would take pages to describe in text
Improve SEO and Online Visibility
Google loves videos, especially when they’re informative and engaging
Embedding explainer videos on your website can increase your chances of appearing on the first page of search results by 50 times.
Plus, videos keep visitors on your site longer—a key factor in SEO rankings
Enhance Social Media Engagement
Videos are shared 1,200% more than text and image content combined. A creative, well-crafted explainer video can go viral, bringing in a flood of traffic and engagement
Pro Tip: Keep your video short, punchy, and tailor it for platforms like Instagram and LinkedIn.
Build Brand Personality and Trust
Explainer videos offer the perfect opportunity to show off your brand’s personality. Whether it’s through humor, storytelling, or a relatable problem-solving approach, a good explainer video leaves an impression
Why Explainer Videos Are Essential for Business Growth
The Rise of Video in Consumer Behavior
Statistics: According to HubSpot, 72% of customers prefer learning about a product or service through video
Insight: Consumer preferences for video content are growing, and explainer videos align with this trend
Explainer Videos and Social Media Marketing
Data: Video content generates 1,200% more shares on social media than text and images combined
Focus: Businesses can leverage explainer videos to boost engagement and organic reach on platforms like Instagram, LinkedIn, and Facebook
Explainer Videos in B2B Marketing
Fact: 73% of B2B marketers report positive ROI from video marketing
Content: Explainer videos help simplify complex B2B products, making them easier for potential clients to understand and adopt
Mobile Optimization and Video Consumption Trends
Trend: Over 75% of all video views come from mobile devices (Insivia)
Topic: Businesses must optimize explainer videos for mobile users to capture a growing mobile-first audience.
The Science of Video and Memory Retention
Fact: Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text (Forbes)
Discussion: Explainer videos improve information retention, leading to better brand recall and engagement
Explainer Videos as a Sales Tool
Data: Adding a video to an email can increase click-through rates by 300% (Campaign Monitor)
Angle: Businesses can use explainer videos in sales emails, presentations, and customer onboarding to improve conversions
Cost-Effectiveness of Explainer Videos Compared to Traditional Marketing
Example: Explain how a one-time investment in an explainer video offers long-term benefits and outperforms other types of marketing content.
Fact: 81% of marketers say video marketing has directly increased their sales
The Science Behind Why Videos Work
According to Forbes, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it. This makes explainer videos one of the most effective tools for improving brand recall and keeping your business top of mind.
Tips for Creating an Effective Explainer Video
Know Your Audience
Tailor your message to their needs and pain points
Keep it jargon-free and easy to understand
Keep It Short and Sweet
60–90 seconds is the magic length
Focus on a single key message
Tell a Story
People connect with stories.
Start with a problem, introduce your solution, and finish with a strong call to action
Invest in Quality
Your video reflects your brand.
Make sure it’s visually appealing, with clear audio and professional animation
Why Choose House Sparrow Films (HSF) for Your Explainer Video Production?
In today's fast-paced digital world, your explainer video needs to grab attention and deliver results. That's where House Sparrow Films (HSF) comes in. We don't just create videos – we craft engaging visual stories that transform complex ideas into clear, compelling narratives
What sets HSF apart?
EdTech Expertise
With a strong background in the education and training sectors.
HSF understands how to create videos that truly teach and resonate with your audience.
Proven Results
HSF has a track record of success, having created over 600 videos for 200+ global clients
Full-Service Production
From initial concept to final delivery, HSF handles every aspect of your explainer video, including scripting, animation, and professional voiceovers.
They specialize in L&D videos, corporate training, and MOOC content
Creative Storytelling
Turn visions into visuals by transforming dry topics into visually engaging experiences.
Client-Focused Approach
They commit to deliver exceptional creative solutions that elevate brands of all sizes, inspire engagement
Hence, drive meaningful results through engaging videos
WOW Quality
HSF produces Wow quality corporate training videos for HR & other relevant departments
Credibility
HSF's 4.9-star rating on Fiverr + L2
Ready to see how HSF brings your story to life ?
📺 Check out our YouTube Channel (Clickable link) for some of our coolest projects!
🌐 Visit our website (Clickable Link) to learn how we can make your brand unforgettable